Case Study: Driving Massive Awareness for DAX Entertainment Blog
DAX is a fast-growing entertainment blog in Nigeria covering music, lifestyle, celebrity news, fashion, and pop culture.
They wanted to increase their reach, get more readers to their website, and grow their online presence in a very competitive entertainment space.
The Challenge
DAX had great content, but was struggling with:
Low website traffic
Limited social media reach
Minimal brand recognition compared to bigger entertainment blogs
They needed a campaign that would put their name in front of more people and drive traffic back to their website.
Our Approach
We built a brand awareness + traffic strategy tailored for the entertainment niche.
Audience Research
We identified their ideal audience:
Music lovers
Celebrity gossip fans
Pop culture enthusiasts
Young, social-media-active Nigerians
Creative Development
We designed eye-catching visuals & video teasers with:
Trending headlines from their latest blog posts
Quick, exciting entertainment hooks
Strong CTAs like “Read More,” “See Full Story,” “Visit DAX Blog”
Campaign Setup
We ran Facebook & Instagram Awareness + Traffic Ads with:
Optimized placements (feeds, reels, stories)
Pixel installed to track clicks & user behavior
A/B testing on creatives to find what drove the most engagement
Retargeting
We retargeted visitors who clicked the ads but didn’t stay long, serving them new trending posts to bring them back to the site.
The Results
Massive Website Traffic Boost — thousands of new visitors in the first month
Stronger Social Media Presence — followers started engaging more with posts
Increased Returning Visitors — retargeting ads brought readers back daily
Brand Recognition Up — DAX became more visible and competitive in the entertainment space
“We wanted more people to read our content and ClickBoost helped us do just that. Our website traffic exploded, and now more readers keep coming back every day.”
— DAX Entertainment Team
Key Takeaway
Awareness campaigns aren’t just for big brands — they are perfect for blogs, entertainment platforms, and online magazines that want to grow their readership and stay relevant.
[Work With Us]
If you run a blog or entertainment platform and want to get more readers, ClickBoost can build a traffic and awareness campaign that brings your audience straight to your content.