Case Study: Boosting Engagement for Zealand Properties on Social Media
Zealand Properties (Zealand Contractors Ltd) is a real estate company focused on providing secure, affordable homes and properties in Nigeria.
After running awareness ads with ClickBoost, they wanted to keep their audience engaged — so that people would interact more with their content and stay connected with the brand.
The Challenge
Zealand Properties had started getting visibility online, but their pages were still:
Low on comments, likes, and shares
Missing audience conversations around their posts
Not fully leveraging social media to build trust
They needed an engagement campaign to turn passive viewers into an active community.
Our Approach
We created a social media engagement campaign designed to build interaction, trust, and excitement around Zealand Properties.
Content & Creative Strategy
We designed scroll-stopping, real-estate-focused creatives featuring:
Stunning property images & short reels
Questions and polls that encouraged comments
Easy CTAs like “Tag a friend,” “Share this post,” “Tell us your dream home location”
Smart Targeting
We targeted:
Warm audiences (people who engaged with awareness ads)
Real estate enthusiasts and potential buyers in key cities
People are likely to comment, react, or share posts
Campaign Setup & Optimization
We set up Facebook & Instagram Engagement Campaigns with the Post Engagement objective, optimized for:
Likes
Comments
Shares
…and monitored performance daily to ensure maximum interaction at the lowest cost.
The Results
5X Increase in Post Engagement (likes, comments, shares)
Better Reach & Impressions — more people discovering their posts
More Conversations with Prospects in the comments
Higher Brand Affinity — audience now interacts with new posts faster
“Our pages came alive after this campaign. People started commenting, asking questions, and showing genuine interest in our properties. ClickBoost made our social media feel active and alive.”
— Zealand Properties Team
Key Takeaway
Running engagement ads helps businesses:
Build trust and credibility online
Spark conversations that lead to real inquiries
Keep their brand top-of-mind between sales campaigns
[Let’s Boost Your Engagement Too]
If you want to transform your social media into a lively, interactive community, let ClickBoost create an engagement campaign that gets people talking.