Case Study: Driving Engagement for Valjes Properties
Valjes Properties is a real estate company focused on providing affordable and secure properties for individuals and families in Nigeria.
They wanted to grow their brand presence online and start engaging with potential customers through social media.
The Challenge
Valjes Properties had a small social media presence, with very low engagement.
Few likes and comments on posts
Low audience interaction
No clear strategy to build awareness
They needed a way to create buzz, spark conversations, and attract the right people to engage with their posts.
Our Approach
We created a social media engagement campaign with a clear goal: boost visibility and interaction.
Content Strategy
We designed visually appealing, brand-aligned posts featuring:
Stunning property images
Catchy headlines and questions to spark conversation
Clear calls-to-action (like “Drop a comment,” “Tag a friend,” “Share this post”)
Targeted Ad Setup
We ran paid engagement ads on Facebook and Instagram, targeting:
People interested in real estate
Property buyers and investors
Users in Valjes’s target locations
Campaign Optimization
We monitored the campaign daily and adjusted:
Audience targeting
Budget allocation
Post timing
…to maximize engagement at the lowest cost.
The Results
6X Increase in Post Engagement (likes, comments, shares)
Higher Reach & Impressions — more people discovered the brand
More Conversations with potential buyers in the comments
Better Brand Visibility — Valjes Properties now has a more active and lively social page
“Our pages went from silent to buzzing with activity. ClickBoost helped us connect with our audience in a way we never had before.”
— Valjes Properties Team
Key Takeaway
Even a simple engagement ad campaign can:
Strengthen brand presence
Spark conversations with potential clients
Lay the foundation for future lead generation campaigns
[Let’s Boost Your Engagement Too]
If you want your social media pages to come alive with likes, comments, and shares, let ClickBoost run a targeted engagement campaign for you.