Case Study: App Downloads for UnicX App with a High-Converting Landing Page
UnicX App is a fast-growing fintech company in Nigeria that helps users exchange, send, and receive money seamlessly. Their goal was clear: get more downloads for their app and make it easy for users to understand why they should trust UnicX.
The Challenge
UnicX approached ClickBoost Marketing Agency because their ads were driving traffic, but they weren’t seeing enough app downloads. The problem?
Traffic was going straight to the app store without enough context.
Users didn’t fully understand the value before downloading.
There was no proper tracking system to measure conversions and optimize ad spend.
They needed a conversion-focused landing page that would serve as a funnel to turn clicks into downloads — without wasting budget.
Our Approach
We developed a responsive, user-friendly landing page that served as the “sales funnel” for their app. Here’s exactly what we did:
Landing Page Strategy & Wireframe
We mapped out the landing page to include:
Clear headline explaining what the UnicX App does in one sentence
Short, engaging video or image mockups showing the app interface
Key benefits (speed, security, low fees) in bullet points
Call-to-action buttons that link directly to Google Play and App Store
Mobile-First & Responsive Design
Since most users would click from their phones, we made sure the landing page:
Loads in under 3 seconds
Looks perfect on any screen size
Has a clean, scroll-friendly design
Pixel Installation & Tracking Setup
We installed Facebook Pixel and Google Tag Manager to:
Track every click on the download button
Measure which ad creatives drive the most installs
Optimize campaigns for conversions, not just clicks
A/B Testing & Optimization
We tested multiple versions of:
Headlines
Call-to-action button colors
Download placement on the page
…and kept optimizing until we hit the highest conversion rate.
The Results
42% Increase in App Downloads within the first month
Better ROI — fewer wasted ad clicks, more real installs
Data-Driven Insights to scale campaigns with confidence
“ClickBoost didn’t just build a landing page, they built us a conversion machine. We saw a big jump in downloads and finally knew exactly which ads were working!”
— UnicX App Team
Key Takeaways
A well-structured landing page can make or break your app campaign.
Tracking is critical — you can’t optimize what you don’t measure.
Small tweaks like better CTAs and visuals can dramatically improve results.
Ready to Turn Clicks into Customers?
If you want to increase app downloads, track your ad spend, and stop wasting money, ClickBoost can build the perfect landing page for your campaign.
[Book a Free Landing Page Consultation]
and let’s turn your clicks into conversions.