Case Study: Boosting App Downloads & Visibility for Pack-A-Go
May Publishing Ltd is a reputable publishing company based in Lagos, Nigeria. The company offers a range of publishing, printing, and editorial services for authors, organizations, and institutions.
They approached ClickBoost Digital Marketing Agency with the goal of attracting quality leads — individuals and businesses interested in their publishing services — while minimizing advertising costs.
The Challenge
May Publishing wanted to generate high-quality leads through social media advertising, but their past campaigns attracted many unqualified or unserious prospects.
Their main goals were:
To generate consistent leads interested in their publishing services.
To reduce cost per lead while maintaining lead quality.
To filter out unqualified or non-serious inquiries.
Our Approach
At ClickBoost, we understand that great results start with a great strategy. So we followed a structured, data-driven process:
Market & Audience Analysis
We began by studying May Publishing’s target audience — including authors, business owners, educational institutions, and printing clients — to identify what motivated them to take action.
Funnel Strategy Development
We designed a smart lead funnel that automatically filtered out unqualified leads.
This funnel included:
A clear, compelling ad message tailored to the right audience.
A lead form that asked strategic questions to qualify only serious prospects.
A follow-up process that guided potential clients toward conversion.
Ad Creation & Launch
We developed highly engaging ad creatives and copy that spoke directly to the audience’s needs — emphasizing May Publishing’s professionalism, reliability, and affordable pricing.
After several rounds of A/B testing and audience refinement, we launched the final campaign.
The Results
The results were impressive within a short period:
126 Qualified Leads Generated
Cost Per Lead: Less than ₦2,500
High Conversion Rate — majority of leads were serious, ready-to-publish clients
Improved Sales Funnel Efficiency — filtered unserious inquiries automatically
“ClickBoost’s ad strategy helped us attract serious clients who truly needed our services. The quality of leads exceeded our expectations.”
— May Publishing Team
Key Takeaway
ClickBoost doesn’t just run ads — we build result-driven marketing systems.
By combining smart funnel design, precise audience targeting, and data-backed optimization, we helped May Publishing attract real paying clients while keeping costs low.
Your Brand Could Be Next.
Let ClickBoost help you generate quality leads that convert — efficiently, affordably, and strategically.